Emma is a Senior Lecturer and Programme Leader in Design Innovation within the School of Design at The Glasgow School of Art. Prior to joining The Glasgow School of Art in March 2014, Emma was a Lecturer in Design Management at ImaginationLancaster, a creative design research lab within Lancaster University. Emma’s research interests are based around the convergence of design, management and policy, and include design research methods and methodology, business models, design procurement and commissioning, and managing creativity and innovation.
Emma is Co-Investigator on a number of current research projects including “Taking the Artwork Home”, a £125,000 AHRC-funded project looking at engagement with the arts through digital technologies, and “Design Value”, a £230,000 AHRC-funded project exploring the role of design in innovation. She is a leading partner academic on Lancaster University’s £4m Knowledge Exchange Hub, “The Creative Exchange” and was co-chair of Lancaster University’s ServDes 2014 conference. Emma, presents at international conferences and has had her work published in national and international peer-reviewed journals. She is reviewer for international academic journals including the Swedish Journal of Design Research, the Journal of Organizational Behaviour and the Design Journal. Research methodology and methods are core to Emma’s teaching and research, and she is passionate about research approaches that are academically robust, but have impact and relevance in industry. Emma's doctoral research focused on how designers build client business-awareness. Coupled with her experience in industry and education, Emma is passionate about helping new start-ups understand the strategic value of design, and succeed in business.
Prior to making the full time transition to Academia, Emma spent almost ten years leading the marketing and research workstream for cross-disciplinary design consultancy Graven, working for almost a decade with clients including BBC Scotland, Volkswagen AG and Architecture and Design Scotland. Her role encapsulated business, client and staff development, research, client liaison and project bidding.